Coffee with Carrie: Retail Digital Transformation in 2018: A Look Back 15 Years Ago Vs. Now
This episode of Coffee with Carrie she talks Retail Digital Transformation in 2018 and looks back on where Retail was 15 years ago vs. Now. Wow, how retail changed? Do you think the executive in retail 15 years ago that were fighting e-commerce and mobile are still around?
Retail executives find themselves in one of three buckets:
- They are playing catchup to stay alive.
- They are innovative and creating new ways to help share consumer demands and behaviors.
- They are stuck in their bubble and pessimistic that the next 15 years won’t change up what they are doing right now.
Did you think 15 years ago even about the word “Retail Digital Transformation”? Or even the buzz word back then of “e-commerce”? Now, the word e-commerce is like having a mobile website, it’s not innovative it’s expected.
This Coffee with Carrie gets you thinking about the big companies we used to think 5, even 10 years ago were king. The likes of Kmart, Sears, JCPenney’s and Blockbuster. While these stores were on every corner and party of our everyday life, no one thought they’d be closing stores by the hundreds, thousands or even going bankrupt.
The evolution of Retail Digital Transformation in 2018 has brought us brands like Warby Parker, Nest, Airbnb, Instacart, Casper and other brands that we couldn’t have envisioned 10 years ago.
Did any of these thoughts cross your mind even 10 years ago?
- Consumers would buy mattresses online and have them arrive in a box, having never tried them out in a store?
- We’d replace our own thermostats for one we could control with our smartphones, by ourselves….even our doorbells?
- That we’d buy eyeglasses, without trying them on, based on reputation and pictures online? Then just ship back what we don’t like?
- That we’d stop grocery shopping, picking up Costco and have our groceries delivered to us? Our prescriptions?
- That we’d rent out rooms in our homes to strangers, complete strangers as astronomical numbers.
Are you a retail executive that is innovative, you’ll want to read this.