Interestingly enough, the younger demographic doesn’t want to communicate about their mortgage via email or text, they prefer in-person or phone communications even with an online lender. The only effective way to conduct this handholding is through video mortgage advisors.

With 82% of buyers getting pre-approved for a home, that first contact, whether it’s an online lender, local bank, or national bank is critical. The mortgage industry has always been one of the most highly competitive industries. Opposite of your thinking while rates are important, the experience and connection are equally important. Research shows that a national name, a local location doesn’t rate even close on a “buying” decision as to the first impression, being an advisor, and ability to work with the buyer.

Video mortgage advisors have proven to increase customer satisfaction, reduce costs and increase close rates. In addition, creating that “first impression” and being able to virtually meet someone vs. the competitor’s phone call, increases close rates dramatically.

One Touch Video Chat’s video mortgage advisor platform provides you everything you need for routing the video calls, providing direct calling to individual loan officers, the ability to route between physical and centralized locations and instant customer surveys. Most of all, our video mortgage advisor platform allows you to report and analyze your ROI to see the results in weeks, not months or years.